A retail store may send individualized birthday coupons to loyal customers 48 hours prior.
A computer store may send a special coupon only to those who clicked on an iPhone announcement, and then send a second wave of reminders to those who have not yet redeemed that coupon.
A spa may fill a slow week by sending a VIP deal to those who have visited more than three times within the past six months.
A company may build an entire New Employee Orientation that sends welcome messages, policies, forms, anniversary congratulations, and more via preferred communication channels.
A non-profit organization may send special fundraising offers to supporters who clicked on an email link and text reminders for upcoming volunteer events.
Set up a "birthday offer" rule with Auto Campaign that sends out an individual birthday coupon via the preferred channel 48 hours prior to the actual date.
Add a custom birthday field on an Online-Sign Up Page
Use a mobile picture message to send a birthday eCard in the morning of the actual birthday.
Email reminders when the coupons haven’t been redeemed, or email a Thank You note for redemption.
Watch as Dynamic Targets update distribution lists automatically based on the coupon redemption.