It’s a digital age and Franchises are missing the digital marketing mark.

It’s a digital age and Franchises are missing the digital marketing mark. Franchisees need to take control of their digital marketing now more than ever. We have all become reliant on mobile devices, voice searches like Amazon’s Alexa, Apple’s Siri and Google Voice. Our changing habits make us increasingly dependent on these digital tools to search for products, services, your favorate franchise, and businesses - everywhere we are.

Recently Main Goes Big was asked for comments for an article on Franchise Marketing. We decided to expand on our thoughts on how a Franchise owner can make the most of their budget. Read the article Main Goes Big was featured in Make The Most of Your Marketing Budget here (really great read). 

"What is key is for Franchises to have the basics covered at a quality level." Cameron Torabi, Main Goes Big

In today’s modern market you are either found everywhere or nowhere. With the growing demand it’s necessary for businesses to find the right digital partners. Digital partners, who are linked in with leading platforms whether social, search platforms, review based platforms, Your business needs to be ranked high on the sites and apps people use and have come to trust on a daily basis.

In order to thrive in the current business landscape you need to have the right tools which start with the basics of a responsive website, being listed across the web on influential platforms (sites, apps, directories) which link with search engines and social media platforms. As any business owner would recognize the first step of gaining clients and customers is to be seen. Read More About Website Technical SEO Must-Haves Here 

Main Goes Big’s Multi-Platform Synchronization is a collaborative partnership with over 70 of the largest and most recognized social media sites, search engines, and other review-based directories. Large national and international franchisees such as T-Mobile, Cici’s Pizza, Denny’s, Berkshire Hathaway, and other industry leaders have used this platform to create a seamless online presence. Platforms such as this are a fantastic way of being found at the time when customers are making their decisions.

Whether you are starting out or are operating an established business using a digital marketing agency, such as Main Goes Big, has a great advantage. Platforms such as ours allow business owners to have the benefits of an in house marketing department. Giving businesses affordable access to the latest technologies and partnerships with major platforms.

A fantastic and free resource to see how your business appears online is Main Goes Big’s Online Presence Search found at: https://www.maingoesbig.com/check-online-presence

Effective marketing is within reach of any size business. What is key is having the basics covered at a quality level. To just have a website does not do it. You need a fast, responsive (mobile friendly) site that is well structured and properly tagged. Having a website that’s not properly structured and properly tagged will not only give a negative user experience, but also hurt your search results.

To just get your business listed on some directory doesn’t do it. Having business information online in different variations (such as business hours, location addresses, phone number) will actually hurt how your business appears on search engines.

As most business owners know, it costs less to keep a customer than to gain a new customer. It is important to deploy technology that keeps your business and services in front of your customers and contacts. Tools such as loyalty programs, for example Main Goes Big Multi-Channel Marketing Platform, provides countless ways of reaching clients with relevant messages, encouraging reviews, shares, and getting the word out about special events through multiple touch points.