Quick Launch Guide: Multi-Platform Synchronization

By Cameron Torabi
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19 Sep, 2018
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How Does Multi-Platform Synchronization By Main Goes Big Work? Here's How!

Multi-Platform Synchronization, Quick Launch Guide, Main Goes Big, Digital Marketing, Digital PResence Management, Online Marketing

How To Control Your Digital Presence From One Platform

In this article we will take you through the step-by-step process of implementing Main Goes Big's Multi-Platform Synchronization for your business. Remember, every Main Goes Big customer receives dedicated & unlimited support.

First, here is a recap of the Multi-Platform Synchronization features which are implemented through the largest network of publisher sites including Google, Apple, Facebook, Yelp, & Voice Search like Amazon Alexa:

Sync Your Business Information
Publish Videos & Images
Schedule Your Posts & Updates In Advance
Manage & Share Your Reviews

This means your business engages consumers with accurate, complete, and enticing information at every turn. Multi-Platform Synchronization keeps your information in front of customers regardless of which map, app, voice search tool, digital assistant, search engine, GPS system, or social network they use.

Read on to see how simple the set-up process is. Your business could have a pristine digital presence with a dedicated digital marketing agency by your side.

Multi-Platform Synchronization Quick Launch Guide:

How does Multi-Platform Synchronization work?

Main Goes Big Multi-Platform Synchronization supports more than 50 fields, from address and phone to payment methods, search categories, event descriptions, holiday hours, service lists, bios, and media content such as videos and images.

STEP 1: Gather Data

To begin setting up your Multi-Platform Synchronization account, we gather detailed information about your business, services provided, media files, calendar of events, team bios, and business listing account information.

STEP 2: Specify User Access

We will need to confirm the individuals or teams that will need access to the platform.

To do this, we need to know:

First & Last Name
Email Address
Account Permissions

STEP 3: Data Cleanse

A Main Goes Big Implementation Manager will analyze your entity file for issues including inconsistent or duplicative data, invalid addresses, missing fields and other discrepancies. If needed your Account Manager will communicate any data issues with you and make updates as necessary based on your feedback.

Note: Your brand’s information is constantly changing and it’s important to have a game plan. Your Account Manager will actively monitor your social media account & blog to utilize your content across the listing network going forward. Please discuss any prudent changes in strategy with your Account Manager.

STEP 4: Match & Lock

Once your location information has been loaded into the platform and we have your letter of consent to publish your information, our Implementation Services team will scan our Listing Network databases (Google, Bing, etc.) — rather than scraping their consumer-facing sites — to find the listings you want to control.

When we identify a match, we immediately lock that listing so no other data source can alter your information. If we find multiple listings for a location, we’ll match & lock to the listing with the most accurate name, address and phone as well as the most content such as website and photos. If we can’t find an existing listing for a location, we’ll create a new listing at launch to ensure you have a listing for every one of your locations on every one of our publisher partner sites.

STEP 5: Implementation & Active Management

At launch, our Implementation Services team will begin the process of updating existing listings and creating any missing listings with your business’s location information. Majority of your listings will go live within a few days. Any remaining processing listings will go live within 1-2 weeks.

Our Implementation Services team will communicate any content issues with you. Once your listings are live, any changes made on the platform will be published to your listings.

Please note that some third-party sites, maps, and apps in the Listing Network update content faster than others and content can be accepted by submission. Your information is actively managed by our service team with regular updates & postings. Every customer receives 24/7 access to Location Analytics, packages also available which include Review Management features.