Mobile Marketing Best Practices 

Main Goes Big Digital Marketing Agency is here to help you execute a powerful and impactful marketing campaign. Apply these proven industry practices with today's latest marketing technology for maximum campaign success. 

All Campaigns Best Practices 

• Always collect your own contact list through opt-in features; don’t rent or purchase lists.

  
• Include a compelling call-to-action and incentives to encourage a response from your audience. For example: “Shop online today and save 15% off your entire purchase!”
  
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Frequency matters. Avoid sending more messages than the initial number you set in your opt-in welcome message.
  
• Specify the end dates of promotional campaigns to encourage customers to act quickly.
  
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Make sure all message content is relevant to your target audience.
  
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Include links to your social media and website to increase brand exposure.

  
• Test messages thoroughly before sending, making sure all links are active and spelling is correct.
  
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Send messages at appropriate times of day, avoiding early mornings and late nights.

  
•  For promotional messages, deliver at optimal times during business hours to bring in quick traffic.
  
• Include Terms & Conditions on your website or landing page. See Main Goes Big's Terms & Conditions Here 

• Choose a short and easy-to-remember mobile keyword that associates with your business or promotion. 
  
• Display keywords on flyers, store signage, and other highly visible places for increased exposure.
  
• Make sure keyword advertisements abide by CTIA rules and regulations by including: 
  

    - a brief description of program 
    - instructions on how to opt-out - 
    - frequency of SMS campaign
    - terms & conditions 
    - lingo: “Msg&Data rates may apply”

• Put your organization name at the beginning of the text so customers can easily identify who the message is from.
  
• Save text space by using abbreviations and shortened words like “thru” instead of “through”.
  
• Leverage the instant deliver and high open rates of SMS by sending messages during business hours to drive in traffic.  
  
• Abide by Mobile Marketing Association (MMA) guidelines. 
  

• Keep subject lines concise and catchy, including calls-to-action to increase open rates and numbers to make your content quantifiable. 
  
• Immediately state the purpose of the email in the title or the beginning of the email body.

• Have a good balance of both text content and images to improve deliverability 
• Generally a 60/40 ratio of plain text to image.

• Make sure your HTML and plain-text content match up, otherwise the risk of your email being marked as spam will increase.

• Your font size should stay between 8 pt. and 14 pt. 
• Messages with font sizes that are too small or too large can trigger spam filters.
  

• Engage your listeners during the first several seconds with compelling openers.
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Identify yourself, your company, and state your reason for calling so listeners know who they’re listening to.
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Keep messages short, sweet, and under 2 minutes to maintain audience attention.

• Articulate words, making sure that the listener will be able to understand important information without needing a repeat. 
  
• Make sure listeners are aware that they have the ability to opt-out of receiving voice broadcasts at any time.

• Avoid distracting background noise, such as ambient sounds and unpleasant music or sound effects.
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Abide by the FCC Telephone Consumer Protection Act (TCPA) guidelines, such as: 
  
• Phone messages should only be delivered between 8 a.m. and 9 p.m., local time.

• As the sender, your business name must be clearly stated in the message.
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You must receive explicit consent from message subscribers, allowing you to send messages to them. Pre-existing business relationships do not constitute consent.
  

• Interact with customers on a personal level by posting questions, sending direct message, and replying to comments.

  
• Feedback, criticism, and comments are public. 
• Be ready to respond quickly and as accommodating as possible, keeping in mind social-media etiquette.

  
• Frequently update social-media accounts with relevant and interesting posts that appeal to your audience. 
  
• Promote social campaigns through other marketing channels like email, SMS, and voice broadcast.

  
• Encourage likes, shares, comments, and retweets to increase visibility and exposure on news feeds to spark 
  
• word-of-mouth marketing.

  
• Include pictures, links, and promotions in your posts to grab audience attention.

  
• Use Facebook Like-gating to build your social fan base by offering incentives to people who like your page.
  

• Use instant messaging for effective internal or group communication.

• Limit IM campaigns to maintain its attention-grabbing effect.

• Make sure readers know where to go for additional information by including the necessary contact information. 
  
• Direct viewers to your website by including a call-to-action and hyperlink in your message.

• Double-check message content for grammar, spelling, and broken links.
  

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