Which advanced website features make you more money

Everyone can create an effective website. You just have to know how! The most important sales tool is often the most underutilized for business owners. Creating a site with the right tools & features can reach more people & also convert more traffic into loyal customers. Know the advanced website features which will get you real results.

Beyond providing  information, your investment in a website will allow you to reach a larger audience and have an opportunity to sell them on your business. In this article I will discuss important website features to make your site more effective. 

A good website will get you more traffic, more people converted into paying customers, and a larger audience to share and review your business. Think about it as if you had a sales person to introduce people to your business. You would want this person to have the most sales skills possible. Just like sales skills website editors have different features available. 

Even if you don’t plan on utilizing some features right away you will want the possibility to drive more traffic and increase your sales. Website features will allow you to achieve these goals with minimal effort. 

Here are some of the often overlooked website features which will prove to be powerful tools to grow your business:

Timed Promotional Messages: Configure a special message to display at a specified date, like when you are running a sale.

Location Based: Set the website to display location specific information depending on where the visitor is viewing your website from.

Device Specific: Display information specific to how the customer is viewing your website. Read more about the importance of Responsive Websites.

Number of Visits: Display specific information depending on if the viewer is a first time visitor to your website, or if they have already visited.

Campaign URL: Create a unique link with the Campaign URL trigger. Once clicked, this link will take your visitor to your site, but show them an experience that directly relates to your ad.

The most important feature setting website editors apart is good customer support. If you run into difficulty you want to use a company which will help you out with knowledgable support staff. You can also consider hiring a company to design and manage the website for you. Find out what your options are, and the different costs involved. Some companies will also offer supporting services like search engine optimization for a monthly fee. Either way you will want to be able to have a support team you can count on.

Whether or not you will be using a website editor yourself or a have your professional website custom designed to create your website you will want to know what features the website will include (Also known as Triggers).

Utilizing Website Triggers you will be able to automate advertising campaigns. Set them up once and then website visitors will see the most relevant information when you want it displayed. You can set specific time perimeters and display engaging messages depending on when you have a sale, promotion, or event. Then when the time passes your message will automatically discontinue. Simple, efficient, & very effective!

With the evolution of our culture customers expect more engagement. People want an introduction to the culture of your business. They want a personality to connect with. They want to engage with an experience. Think about how to utilize website features to give your audience a customized experience. Make your message relative to time, location, and targeted demographics.

Your website visitors will also want to share with others the services and products they have good experiences with. Knowledge is power and by making your customers knowledgeable they are empowered to become paying customers and more likely to share your information with their sphere of influence. Social media tools are another great feature to looks for. Some website editors integrate with your social media accounts. You enter in your account info once and then you can display call to action messages and buttons throughout your site.

Take the time to do a little research on the different website features before choosing an editor. Show some personality in your new website to engage customers. Display messages which convey quality and service to earn their trust. Utilize unique features to leverage your website traffic.

Let me know your success stories. What works & what you have difficulty with. Reach me at support@maingoesbig.com 

Get creative & reach a larger audience!